Since 1943, Keefe has meant real estate in Lake Geneva.
My grandfather started Keefe Real Estate with a simple idea: serve people with integrity, stay rooted in the community, and always evolve.
We sold Keefe Real Estate to Compass in 2021, but the story didn’t end there. Today, Keefe carries on the tradition through a family of independent, local businesses committed to real estate, property management, and hospitality.
Rooted in history. Focused on the future.
Our Family of Companies
GENEVA LAKES VACATIONS
The leading manager of short-term rental properties in Southeastern Wisconsin.
We treat every home like it’s our own and every guest like family.
Keefe & Associates
Ajax Property Management
Specializing in long-term residential, commercial, multi-family, and hospitality properties.
Our mission is to help clients thrive through professional, transparent, and financially sound property management
The Main Street Hotel
A portfolio of short-term rentals within walking distance of Main Street in downtown Lake Geneva. Not a traditional hotel but a curated stay experience for groups and modern travelers.
The Keefe Foundation
We’re proud to relaunch the Keefe Foundation, supporting housing insecurity related issues in our communities.
Giving back is part of who we are.
Our Guiding Principles
At Keefe & Associates, our values aren’t just words, they are the foundation of who we are, how we work, and how we lead. Rooted in generations of service and shaped by the future we’re building, these five core values define our approach to everything we do.
INTEGRITY
We do what’s right, always.
For more than eight decades, our reputation has been built on honesty, trust, and a steadfast commitment to doing the right thing. Integrity is not a strategy, it’s our standard.
EXCELLENCE
How you do anything is how you do everything.
From the smallest details to the biggest decisions, we bring care, skill, and a commitment to top-tier service in everything we do.
ENTREPRENEURIALISM
We adapt, we innovate, we grow.
Our story has always been one of reinvention, from farm auctions to insurance to real estate and beyond. We stay relevant by staying curious, taking smart risks, and welcoming what’s next.
PARTNERSHIP
COMMUNITY
We give back to where we live and work.
We are proud to call Lake Geneva home. That pride shows up in our actions: from supporting local causes to relaunching the Keefe Foundation, we are committed to building a stronger, more vibrant community for everyone.
Why It Matters
These values are more than legacy, they’re our blueprint. They guide how we hire, how we grow, how we serve, and how we make decisions every day. Whether you’re working with us, partnering with us, or representing the Keefe name, these values are what you can expect — and what we expect from ourselves.